Innovation Management and New Product Development

Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, providing an evidence-based approach to managing innovation in various contexts. It offers up-to-date examples, case studies, illustrations, and images to engage students and keep them abreast of recent developments in the field.

Format: Paperback / softback
Length: 568 pages
Publication date: 21 December 2020
Publisher: Pearson Education Limited

Innovation management is a crucial aspect of business growth and competitiveness. It involves the identification, development, and implementation of new ideas, products, or services that can provide a competitive advantage to an organization. This textbook, Innovation Management and New Product Development, 7th Edition, by Trott, is an established resource on innovation management, technology management, new product development, and entrepreneurship. It offers an evidence-based approach to managing innovation across various contexts, including manufacturing, services, small to large organizations, and the private and public sectors.

The book ensures that readers are kept up-to-date with the latest developments in the field of innovation by providing up-to-date examples, case studies, illustrations, and images in every chapter. Clear and informed coverage of the management processes of new product development is coupled with a practical orientation, taking readers through real-life challenges and dilemmas. This makes the textbook an essential resource for MBA, MSc, and advanced undergraduate courses.

Pearson, the world's learning company, is committed to providing high-quality educational materials that help individuals achieve their goals and succeed in their careers. Innovation Management and New Product Development, 7th Edition, by Trott, is a testament to their dedication to excellence in teaching and learning.

In conclusion, innovation management is a critical component of business success, and this textbook provides a comprehensive and practical guide to managing innovation in a wide range of contexts. Whether you are a student, professional, or business leader, this book is an invaluable resource for understanding and implementing innovative strategies.

Weight: 946g
Dimension: 190 x 246 x 25 (mm)
ISBN-13: 9781292251523
Edition number: 7 ed